B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- cart abandonment rate industry average for ecommerce industry (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
banchmarketing.com
Primary
Tier C
https://banchmarketing.com/ecommerce-website-optimization-vancouver-canada-and-usa/ ↗
Source Article
Ecommerce Website Optimization in Vancouver, Canada and USA
Ecommerce Website Optimization: Improve Speed, UX & Performance Across Canada & USA
We recently worked with a Canadian retailer getting great traffic but stuck at a 1.5% conversion rate. Visitors came but didn’t buy. This is a common story.
Many store owners treat their site’s performance as an afte…
Original Research
banchmarketing.com
· Original study ↗
Methodology
Industry benchmark cited in agency article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce industry: 70% cart abandonment rate industry average. Source: banchmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-cart-abandonment-industry-average-70pct
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<blockquote cite="https://lighthousedata.io/data/ecommerce-cart-abandonment-industry-average-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate industry average for ecommerce industry<br><small>Source: banchmarketing.com (2025) · <a href="https://lighthousedata.io/data/ecommerce-cart-abandonment-industry-average-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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