B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- share of ecommerce buyers saying social media influences shopping decisions for eCommerce buyers (2021)
87% of eCommerce buyers believe that social media helps them make a shopping decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://apnawriter.com/seo-tips-for-ecommerce-websites/ ↗
Source Article
SEO Tips For Your eCommerce Websites to Grow Organically
Original Research
Smart Insights
· Original study ↗
Methodology
Secondary citation of trends curated by Smart Insights; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce buyers: 87% share of ecommerce buyers saying social media influences shopping decisions. Source: Smart Insights (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-buyers-social-media-shopping-decision
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<blockquote cite="https://lighthousedata.io/data/ecommerce-buyers-social-media-shopping-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of ecommerce buyers saying social media influences shopping decisions for eCommerce buyers<br><small>Source: Smart Insights (2021) · <a href="https://lighthousedata.io/data/ecommerce-buyers-social-media-shopping-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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