B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.7%
3.7% -- spending reduction for US brick-and-mortar retail (2025)
E-commerce growth is estimated to reduce brick-and-mortar spending by 3.7%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
3.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Stanford SIEPR
Primary
Tier A
https://www.shiptothemoon.com/us-e-commerce-statistics-in-2025/ ↗
Source Article
25 Key U.S. E-commerce Statistics for 2025: Retail, B2B & Dropshipping Insights - Ship To The Moon
2025 marks another turning point for the U.S. E-commerce market. After a surge in online shopping during the pandemic followed by a decline, e-commerce sales now officially account for over 16% of total retail sales. From multi-billion dollar B2C networks to wildly successful TikTok stores, the digi…
Original Research
Stanford SIEPR
· Original study ↗
Methodology
Stanford SIEPR research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US brick-and-mortar retail: 3.7% spending reduction. Source: Stanford SIEPR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-brick-mortar-reduction
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<blockquote cite="https://lighthousedata.io/data/ecommerce-brick-mortar-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.7%</strong> -- spending reduction for US brick-and-mortar retail<br><small>Source: Stanford SIEPR (2025) · <a href="https://lighthousedata.io/data/ecommerce-brick-mortar-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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