B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- share of brands increasing social commerce investment for E-commerce brands (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://franklinmadisondirect.com/articles/direct-mail-for-ecommerce-brands/ ↗
Source Article
Direct Mail Case Studies for E-Commerce Brands
Blog
Direct Mail Case Studies for E-Commerce Brands
As the digital landscape continues to contribute to the headaches of DTC marketers, direct mail for e-commerce brands is growing in popularity. Shopify’s newest report outlines the Future of Ecommerce, detailing the opportunities and obstacles obse…
Original Research
Shopify
· Original study ↗
Methodology
Cited from Shopify's Future of Ecommerce research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce brands: 50% share of brands increasing social commerce investment. Source: Shopify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-brands-increasing-social-commerce-2022
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<blockquote cite="https://lighthousedata.io/data/ecommerce-brands-increasing-social-commerce-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of brands increasing social commerce investment for E-commerce brands<br><small>Source: Shopify (2022) · <a href="https://lighthousedata.io/data/ecommerce-brands-increasing-social-commerce-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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