B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- returning customer rate for eCommerce (global average) (2026)
The global average returning customer rate across eCommerce in 2026 is 25%, with typical targets ranging between 25% and 35%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
benchmarks.blendcommerce.com
Primary
Tier A
https://benchmarks.blendcommerce.com/?utm_source=global_agency_awards&utm_medium=blog&utm_campaign=w… ↗
Source Article
2026 CRO Benchmarks: Average Conversion Rate 2.30%, AOV $153
CRO benchmarks (conversion rate optimization benchmarks) are industry-standard metrics that help eCommerce businesses measure their performance against competitors. The three most important CRO performance metrics are conversion rate, average order value (AOV), and returning customer rate. These eCo…
Original Research
benchmarks.blendcommerce.com
· Original study ↗
Methodology
Blend Commerce benchmark analysis
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 25% | |
| 2026 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce (global average): 25% returning customer rate. Source: benchmarks.blendcommerce.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-avg-returning-customer-rate-2026
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<blockquote cite="https://lighthousedata.io/data/ecommerce-avg-returning-customer-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- returning customer rate for eCommerce (global average)<br><small>Source: benchmarks.blendcommerce.com (2026) · <a href="https://lighthousedata.io/data/ecommerce-avg-returning-customer-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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