B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- app retention rate 30 days for e-commerce & retail apps (2022)
E-commerce and retail apps have a 39% app retention rate after 30 days, which is the highest rate among mobile app categories according to Zippia statistics.
- The source notes 39% is the highest retention rate after 30 days across app categories, which belongs to e-commerce & retail apps
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zippia
Primary
Tier C
https://fivedottwelve.com/blog/how-to-make-a-successful-app/ ↗
Source Article
How to make a successful app? – FiveDotTwelve – Full-cycle Flutter app development company
How to make a successful app?
Despite the fact that nowadays almost everyone uses mobile apps for many different activities, the competition in the market and growing users’ requirements make the app development process more and more challenging. Is it hard to create a successful app then?
Well, in …
Original Research
Zippia
· Original study ↗
Methodology
Zippia mobile app industry statistics cited by FiveDotTwelve
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce & retail apps: 39% app retention rate 30 days. Source: Zippia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-app-retention-30-days
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<blockquote cite="https://lighthousedata.io/data/ecommerce-app-retention-30-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- app retention rate 30 days for e-commerce & retail apps<br><small>Source: Zippia (2022) · <a href="https://lighthousedata.io/data/ecommerce-app-retention-30-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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