B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16%
16% -- app installs growth rate for e-commerce apps (2024)
In 2024, global e-commerce app installs grew by 16%.
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Lighthouse Research Team
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Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://adkeys.digital/en/shopping-apps-2025-trends-figures-and-practical-tips-for-growth/ ↗
Source Article
Shopping Apps 2025: Trends, Stats & Growth Tips
The recently published report from Adjust “The Shopping App Insights Report: 2025 Edition” provides valuable data for e-commerce and shopping apps. As a mobile app promotion agency, we analyzed this document to answer a key question: how do you grow in an environment where installs are falling and t…
Original Research
Adjust
· Original study ↗
Methodology
Adjust analysis of top 5,000 apps, Jan 2023–May 2025 dataset
Methodology documented
Segmentation
Industrymarketing
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Plain Text
e-commerce apps: 16% app installs growth rate. Source: Adjust (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-app-installs-growth-2024
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<blockquote cite="https://lighthousedata.io/data/ecommerce-app-installs-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- app installs growth rate for e-commerce apps<br><small>Source: Adjust (2024) · <a href="https://lighthousedata.io/data/ecommerce-app-installs-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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