B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- ecommerce app installs growth rate for global eCommerce apps (2020)
Global eCommerce app installs saw a 25% rise amid the COVID-19 pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier A
https://digitalmedianet.com/appsflyer-prepares-marketers-for-upcoming-holiday-season-as-ecommerce-ap… ↗
Source Article
AppsFlyer Prepares Marketers for Upcoming Holiday Season as eCommerce App Usage Rises 25% Globally
AppsFlyer Prepares Marketers for Upcoming Holiday Season as eCommerce App Usage Rises 25% Globally
New report emphasizes importance of shopping app strategy Q4 2020 is expected to shatter records due to shift online driven by COVID-19
SAN FRANCISCO–(BUSINESS WIRE)–AppsFlyer, the global attribution l…
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer aggregate of proprietary global attribution data
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global eCommerce apps: 25% ecommerce app installs growth rate. Source: AppsFlyer (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-app-installs-global-rise-25
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<blockquote cite="https://lighthousedata.io/data/ecommerce-app-installs-global-rise-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ecommerce app installs growth rate for global eCommerce apps<br><small>Source: AppsFlyer (2020) · <a href="https://lighthousedata.io/data/ecommerce-app-installs-global-rise-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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