B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22%
22% -- 90 day app retention rate for eCommerce and retail apps (2026)
The retention rate for eCommerce and retail apps after 90 days is 22%.
- Original research/benchmark source is not named in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appbrew
Primary
Tier C
https://www.appbrew.com/blogs/turn-shopify-store-into-mobile-app ↗
Source Article
How to Turn Your Shopify Store into a Mobile App (2026 Guide for Shopify Brands)
Original Research
Appbrew
· Original study ↗
Methodology
Cited retention benchmark; original source not named
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
eCommerce and retail apps: 22% 90 day app retention rate. Source: Appbrew (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-app-90day-retention-22
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<blockquote cite="https://lighthousedata.io/data/ecommerce-app-90day-retention-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- 90 day app retention rate for eCommerce and retail apps<br><small>Source: Appbrew (2026) · <a href="https://lighthousedata.io/data/ecommerce-app-90day-retention-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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