B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- ecommerce advertising spend growth rate for ecommerce advertising (2021)
Ecommerce-related advertising is forecast to increase by 66% in 2021.
- Forecast
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Drum
Primary
Tier C
https://dmxmarketing.com/acceleration-of-ecommerce-has-led-to-an-increase-in-retail-media-advertisin… ↗
Source Article
Acceleration of ecommerce has led to an increase in retail media advertising
- Online shopping rose dramatically last year, with two to three years of growth being achieved in 12 months. With this, it is expected that a third of all retail sales will be online by 2024.
- With the growth of ecommerce and temporary closure of brick and mortar stores, retail media and other for…
Original Research
The Drum
· Original study ↗
Methodology
Forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce advertising: 66% ecommerce advertising spend growth rate. Source: The Drum (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-ad-spend-growth-2021
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<blockquote cite="https://lighthousedata.io/data/ecommerce-ad-spend-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ecommerce advertising spend growth rate for ecommerce advertising<br><small>Source: The Drum (2021) · <a href="https://lighthousedata.io/data/ecommerce-ad-spend-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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