B
Evidence Grade B
Safe to Cite
Aging
$29
$29 -- average customer acquisition cost for ecommerce industry (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$29
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
SimplicityDX
Primary
Tier B
https://simplicitydx.com/resources/customer-acquisition-cost-cac/ ↗
Source Article
Everything you need to know about A/B testing
Original Research
SimplicityDX
· Original study ↗
Methodology
Source: SimplicityDX
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
ecommerce industry: $29 average customer acquisition cost. Source: SimplicityDX (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-ab-testing-avg-cac
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<blockquote cite="https://lighthousedata.io/data/ecommerce-ab-testing-avg-cac" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$29</strong> -- average customer acquisition cost for ecommerce industry<br><small>Source: SimplicityDX (2024) · <a href="https://lighthousedata.io/data/ecommerce-ab-testing-avg-cac" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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