B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
370
370 -- campaign recruitment conversions for EBS bus driver recruitment campaign (Hebbus!) (2025)
The EBS Hebbus! recruitment campaign recruited 370 new bus drivers in one year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
370
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Goals
Primary
Tier B
https://goals.nl/en/blog/hebbus-370-drivers-and-a-golden-bonk-for-ebs/ ↗
Source Article
Hebbus! 370 drivers and a golden Bonk for EBS - Goals
At a time when the profession of bus driver often gets negative press, EBS decided to do things differently. Their drivers are proud, committed and customer-friendly - and deserve to be seen that way. But with a tight labour market and an ambition to recruit 365 new drivers, the challenge was great.…
Original Research
Goals
· Original study ↗
Methodology
Agency case study reporting campaign outcome; recruitment target was 365 drivers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EBS bus driver recruitment campaign (Hebbus!): 370 campaign recruitment conversions. Source: Goals (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ebs-hebbus-campaign-370-drivers
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<blockquote cite="https://lighthousedata.io/data/ebs-hebbus-campaign-370-drivers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>370</strong> -- campaign recruitment conversions for EBS bus driver recruitment campaign (Hebbus!)<br><small>Source: Goals (2025) · <a href="https://lighthousedata.io/data/ebs-hebbus-campaign-370-drivers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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