B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- programmatic integration share for EBDA (2025-06)
EBDA accounted for a 7% share of programmatic integrations in June 2025.
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Lighthouse Research Team
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Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/blog/us-programmatic-trends-june-2025/ ↗
Source Article
US Programmatic Trends: June 2025 CPM Trends and Insights
This month’s analysis highlights the impact of Amazon DSP blocking certain publishers, leading to notable declines in KPIs like bid rates. We examine how Amazon has reduced or halted bidding activity on select publishers and share insights gathered through their outreach communications. The analysis…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized DataBeat network partner data
Methodology documented
Segmentation
Industrymarketing
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Plain Text
EBDA: 7% programmatic integration share. Source: DataBeat (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ebda-integration-share-june-2025
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<blockquote cite="https://lighthousedata.io/data/ebda-integration-share-june-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- programmatic integration share for EBDA<br><small>Source: DataBeat (2025-06) · <a href="https://lighthousedata.io/data/ebda-integration-share-june-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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