B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31.2%
31.2% -- email click lift for eBay marketing emails (AI natural language processing optimization) (2022)
eBay saw a 31.2% increase in clicks after using AI natural language processing to optimize its marketing emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.2%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
persado.com
Primary
Tier C
https://www.persado.com/articles/ai-marketing/ ↗
Source Article
AI in Marketing: Benefits, Use Cases, and Examples
Newsletter
Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence. But AI can outperform humans in creating content that connects with customers.
AI in marketing has many uses. In addition to fine-tuning content, it can learn …
Original Research
persado.com
· Original study ↗
Methodology
Secondary citation in Persado article; original study or vendor behind eBay's email AI not named in the text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eBay marketing emails (AI natural language processing optimization): 31.2% email click lift. Source: persado.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ebay-email-click-increase-31-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ebay-email-click-increase-31-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.2%</strong> -- email click lift for eBay marketing emails (AI natural language processing optimization)<br><small>Source: persado.com (2022) · <a href="https://lighthousedata.io/data/ebay-email-click-increase-31-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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