B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31.2%
31.2% -- email click increase for eBay (2023)
eBay saw email clicks increase by 31.2% after incorporating AI natural language processing to optimize emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier B
https://www.persado.com/articles/ai-marketing/ ↗
Source Article
AI in Marketing: Benefits, Use Cases, and Examples
This post was published on June 16, 2022 and updated on July 6, 2023
Warm, personable, convincing — those adjectives may not be the first that come to mind when you think of artificial intelligence or AI. But, AI and human collaboration can outperform human intuition alone in creating and selecting …
Original Research
Persado
· Original study ↗
Methodology
eBay email optimization case using AI natural language processing; click increase since adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eBay: 31.2% email click increase. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ebay-ai-email-click-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ebay-ai-email-click-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.2%</strong> -- email click increase for eBay<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/ebay-ai-email-click-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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