B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- email marketing profit growth for Eastwood (2023)
Eastwood increased their email marketing profits by 21% using RFM segmentation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Windsor Circle
Primary
Tier C
https://dev.putler.com/rfm-analysis ↗
Source Article
RFM Analysis For Successful Customer Segmentation
In today’s fast-paced and competitive business world, understanding your customers’ behavior is more important than ever.
That’s where RFM analysis comes in – a proven methodology that allows you to segment your customers based on their transaction history and identify your most valuable customers.
…
Original Research
Windsor Circle
· Original study ↗
Methodology
Case study result reported by Windsor Circle for retail client Eastwood using RFM segmentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Eastwood: 21% email marketing profit growth. Source: Windsor Circle (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eastwood-email-marketing-profit-increase
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<blockquote cite="https://lighthousedata.io/data/eastwood-email-marketing-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email marketing profit growth for Eastwood<br><small>Source: Windsor Circle (2023) · <a href="https://lighthousedata.io/data/eastwood-email-marketing-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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