B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- share of ai cited sources for earned and news media in AI citations (2026)
Earned and news media account for roughly 37% to 40% of cited sources in AI citations.
- Reported as a range: roughly 37 to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aclipp
Primary
Tier B
https://aclipp.com/en/blog/earned-media-ai-visibility-chatgpt ↗
Source Article
Earned Media and AI Visibility
Original Research
aclipp
· Original study ↗
Methodology
Analyses of millions of AI citations; range 37-40%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
earned and news media in AI citations: 37% share of ai cited sources. Source: aclipp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earned-news-media-ai-citation-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/earned-news-media-ai-citation-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share of ai cited sources for earned and news media in AI citations<br><small>Source: aclipp (2026) · <a href="https://lighthousedata.io/data/earned-news-media-ai-citation-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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