B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- earned editorial placements cited in chatgpt for ChatGPT (2026)
38% of earned editorial placements were cited by ChatGPT.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baden Bower
Primary
Tier B
https://altois.com/blog/real-estate-marketing-through-earned-media-is-pr-still-worth-it-in-2026/ ↗
Source Article
Real Estate Marketing Through Earned Media: Is PR Still Worth It in 2026?
Original Research
Baden Bower
· Original study ↗
Methodology
Baden Bower State of Earned Media vs. Paid Media (2026)
Methodology documented
Segmentation
IndustryReal Estate
RegionGlobal
RoleAll marketers
Channelearned_editorial_placements
Cite this stat
Plain Text
ChatGPT: 38% earned editorial placements cited in chatgpt. Source: Baden Bower (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/earned-editorial-chatgpt-citations-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/earned-editorial-chatgpt-citations-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- earned editorial placements cited in chatgpt for ChatGPT<br><small>Source: Baden Bower (2026) · <a href="https://lighthousedata.io/data/earned-editorial-chatgpt-citations-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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