B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- cart abandonment reduction rate for ecommerce stores (2025)
Surfacing shipping costs early reduces cart abandonment by 15% to 25%.
- Applies specifically when shipping costs are surfaced early on product page or cart
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://webmedic.com/hidden-shipping-costs-conversions ↗
Source Article
Hidden Shipping Costs Killing Conversions | WebMedic
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How Much Revenue Do Hidden Shipping Costs Destroy?
$18 billion.
Quick Answer: Do hidden shipping costs kill conversions?
Yes. 48% of shoppers abandon…
Original Research
Baymard Institute
· Original study ↗
Methodology
Per Baymard checkout usability study, showing shipping costs early (product page or cart) reduces abandonment. Source reports a range of 15-25%; midpoint (20%) extracted per range-handling convention.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores: 15% cart abandonment reduction rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/early-shipping-visibility-abandonment-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/early-shipping-visibility-abandonment-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- cart abandonment reduction rate for ecommerce stores<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/early-shipping-visibility-abandonment-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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