B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- return on investment for early generative AI adopters (2023)
Early generative AI adopters see a 12% return on their generative AI investments.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Deloitte Digital
Primary
Tier A
https://www.deloittedigital.com/us/en/insights/perspective/genai-press-release.html?utm_source ↗
Source Article
Deloitte Digital's latest research forecasts generative AI’s transformation of content marketing
08 Oct 2023
5 minute read
Early generative AI adopters see a 12% return on generative AI investments.
Deloitte Digital's new research on generative AI in marketing content production reveals that generative artificial intelligence is already reshaping content production for marketing, with 26% of su…
Original Research
Deloitte Digital
· Original study ↗
Methodology
Deloitte Digital's research on generative AI in marketing content production
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
early generative AI adopters: 12% return on investment. Source: Deloitte Digital (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/early-generative-ai-adopters-roi
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<blockquote cite="https://lighthousedata.io/data/early-generative-ai-adopters-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- return on investment for early generative AI adopters<br><small>Source: Deloitte Digital (2023) · <a href="https://lighthousedata.io/data/early-generative-ai-adopters-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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