B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- student response rate lift for Prospective college students (student-centered vs institution-centered marketing content) (2023)
Student response rates increased by 50% when marketing content focused on the student rather than the institution.
- Baseline response rate and exact date of the EAB study are not specified in the text.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EAB
Primary
Tier C
https://statara.com/strong-analytics-can-help-administrators-find-the-right-students-to-meet-enrollm… ↗
Source Article
Strong analytics can help administrators find the right students to meet enrollment goals - Statara Solutions
Strong analytics can help administrators find the right students to meet enrollment goals
Strong analytics can help administrators find the right students to meet enrollment goals
Strong analytics can help administrators find the right students to meet enrollment goals
Referring URL: https://www.eca…
Original Research
EAB
· Original study ↗
Methodology
Relative lift in response rates when content centered on the student rather than the institution; baseline response rate and study date not stated (EAB study referenced in Oct 2023 article).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Prospective college students (student-centered vs institution-centered marketing content): 50% student response rate lift. Source: EAB (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eab-student-response-rate-personalization-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/eab-student-response-rate-personalization-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- student response rate lift for Prospective college students (student-centered vs institution-centered marketing content)<br><small>Source: EAB (2023) · <a href="https://lighthousedata.io/data/eab-student-response-rate-personalization-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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