B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- online sales share for Ski resorts using dynamic pricing (2021)
Dynamic pricing introduction at Swiss ski resorts and other sport/leisure providers increased online ticket sales shares up to 50%.
- Vendor statement/quote
- Applies to Swiss ski resorts and other sports/leisure providers implementing dynamic pricing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Smart Pricer GmbH
Primary
Tier C
https://www.smart-pricer.com/solden-gurgl-press-release/ ↗
Source Article
Austria's Ötztal ski resorts extend Dynamic Pricing - Smart Pricer
AUSTRIAN PREMIERE | ÖTZTAL SKI RESORTS DISTRIBUTE VISITORS BETTER THROUGH SMART PRICING
SÖLDEN / GURGL, AUSTRIA AND BERLIN, GERMANY – May 2021.
The ski resorts of Sölden and Gurgl have become the first major Austrian ski resorts to introduce a new, dynamic pricing model together with Smart Pricer, t…
Original Research
Smart Pricer GmbH
· Original study ↗
Methodology
Vendor-stated increase in online ticket sales share after dynamic pricing adoption
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ski resorts using dynamic pricing: 50% online sales share. Source: Smart Pricer GmbH (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-pricing-online-share-50
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<blockquote cite="https://lighthousedata.io/data/dynamic-pricing-online-share-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- online sales share for Ski resorts using dynamic pricing<br><small>Source: Smart Pricer GmbH (2021) · <a href="https://lighthousedata.io/data/dynamic-pricing-online-share-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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