B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- experimental group impression share for Unnamed digital publisher - ad impressions under Mile AI dynamic flooring (Q4 2023)
During the dynamic flooring module rollout in Q4 2023 for an unnamed digital publisher, 65% of ad impressions were allocated to the experimental group where dynamic flooring was applied.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
Q4 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mile
Primary
Tier B
https://www.mile.tech/case-studies/leading-digital-publisher-unlocks-110-increase-in-prebid-revenue-… ↗
Source Article
Leading Digital Publisher unlocks 110% Increase in Prebid Revenue Contribution with Mile
Mile’s AI-Powered Dynamic Flooring optimizes ad auctions in real-time, boosting the Prebid revenue contribution within weeks. The publisher is witnessing its Prebid revenue double while AI outperforms GAM CPMs by 6%.
In the competitive digital landscape, the publisher stands out for its diverse cont…
Original Research
Mile
· Original study ↗
Methodology
Control vs. experimental setup: dynamic flooring applied to 65% of impressions, 35% held as control group
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unnamed digital publisher - ad impressions under Mile AI dynamic flooring: 65% experimental group impression share. Source: Mile (Q4 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-flooring-impression-share-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dynamic-flooring-impression-share-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- experimental group impression share for Unnamed digital publisher - ad impressions under Mile AI dynamic flooring<br><small>Source: Mile (Q4 2023) · <a href="https://lighthousedata.io/data/dynamic-flooring-impression-share-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.