B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- click to open rate improvement for email marketing with dynamic content (2021)
The use of dynamic content can improve click-to-open rates by up to 73%.
- Represents an upper bound ('up to 73%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ideascience.com
Primary
Tier C
https://www.ideascience.com/post/dynamic-content-why-it-works ↗
Source Article
Dynamic content: Why it works
Dynamic content: Why it works
Updated: Dec 15, 2021
Have you ever had an email appear in your inbox that felt as though it had been created just for you? At a time when our digital inboxes are constantly overloaded with email marketing, it takes a more personalised approach to stand out from the cro…
Original Research
ideascience.com
· Original study ↗
Methodology
Upper-bound improvement figure for dynamic content emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing with dynamic content: 73% click to open rate improvement. Source: ideascience.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-content-ctor-improvement
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<blockquote cite="https://lighthousedata.io/data/dynamic-content-ctor-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- click to open rate improvement for email marketing with dynamic content<br><small>Source: ideascience.com (2021) · <a href="https://lighthousedata.io/data/dynamic-content-ctor-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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