B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- dynamic content adoption rate for Email marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
gozen.io
Primary
Tier C
https://gozen.io/blog/email-marketing-metrics-to-watch-out/ ↗
Source Article
13 Email Marketing Metrics to Watch Out
Email marketing has become increasingly strategic, relying on data to create effective campaigns and measure their success.
Data-driven decision-making is becoming the norm for companies to make informed decisions that align with customer needs, preferences, and behaviors.
It is no different in the …
Original Research
gozen.io
· Original study ↗
Methodology
Share of marketers using dynamic content for email personalization; original survey not attributed in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers: 62% dynamic content adoption rate. Source: gozen.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-content-adoption-email
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<blockquote cite="https://lighthousedata.io/data/dynamic-content-adoption-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- dynamic content adoption rate for Email marketers<br><small>Source: gozen.io (2026) · <a href="https://lighthousedata.io/data/dynamic-content-adoption-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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