B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- sales impact for high-involvement product ecommerce purchases (2022-05)
Dynamic website banners can reduce sales by approximately 10% for high-involvement products.
- Estimated based on experimental findings on purchase intentions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2022-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Business Research
Primary
Tier B
https://app.sciencesays.com/p/when-flashy-website-banners-backfire ↗
Source Article
When flashy website banners backfire
Original Research
Journal of Business Research
· Original study ↗
Methodology
Series of 5 experiments summarized by Ariyh from Journal of Business Research study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-involvement product ecommerce purchases: 10% sales impact. Source: Journal of Business Research (2022-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dynamic-banners-hurt-sales-high-involvement
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<blockquote cite="https://lighthousedata.io/data/dynamic-banners-hurt-sales-high-involvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales impact for high-involvement product ecommerce purchases<br><small>Source: Journal of Business Research (2022-05) · <a href="https://lighthousedata.io/data/dynamic-banners-hurt-sales-high-involvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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