B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- resurface likelihood uplift for brands with both mention and citation in AI answers (2026)
Brands earning both a mention and a citation in AI answers are 40% more likely to resurface in subsequent runs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AirOps
Primary
Tier B
https://iqrush.ai/articles/airops-state-of-ai-search-report-what-70-churn-means-for-every-visibility… ↗
Source Article
AirOps’ State of AI Search Report: What 70% Churn Means for Every Visibility Number in the Category | IQRush
Back to Blog
AirOps’ State of AI Search Report: What 70% Churn Means for Every Visibility Number in the Category
Kevin McCabe
CRO
5 min read
AirOps published a finding in their 2026 State of AI Search report that should change how every marketer reads an AI visibility number: only 30% of brands that…
Original Research
AirOps
· Original study ↗
Methodology
AirOps repeated-run prompt testing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands with both mention and citation in AI answers: 40% resurface likelihood uplift. Source: AirOps (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dual-signal-brands-resurface-likelihood-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dual-signal-brands-resurface-likelihood-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- resurface likelihood uplift for brands with both mention and citation in AI answers<br><small>Source: AirOps (2026) · <a href="https://lighthousedata.io/data/dual-signal-brands-resurface-likelihood-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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