B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- same product reorder share for DTC brands (2026)
77% of repeat purchases made by DTC customers were reorders of the same product.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
156,110
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BS&Co
Primary
Tier B
https://www.insightios.com/blog/dtc-product-market-fit ↗
Source Article
What Product-Market Fit Actually Looks Like for a DTC Brand
Most DTC founders know they're looking for product-market fit. Fewer know what it actually looks like for a physical product. The concept was developed by Sean Ellis using data from software companies, and most of the advice around it still assumes you're measuring daily active users and churn rates…
Original Research
BS&Co
· Original study ↗
Methodology
BS&Co study of DTC repeat purchases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC brands: 77% same product reorder share. Source: BS&Co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-repeat-same-product-reorders
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-repeat-same-product-reorders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- same product reorder share for DTC brands<br><small>Source: BS&Co (2026) · <a href="https://lighthousedata.io/data/dtc-repeat-same-product-reorders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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