B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71.8%
71.8% -- single purchase customer rate for DTC brands (2025)
71.8% of DTC customers buy once and never return.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Multiple DTC retention benchmarks
Primary
Tier B
https://www.adzeta.io/whitepapers/the-value-based-bidding-maturity-model-for-beauty-wellness-brands ↗
Source Article
The Value Based Bidding Maturity Model For Beauty Wellness Brands
Original Research
Multiple DTC retention benchmarks
· Original study ↗
Methodology
Cited as reported across multiple 2025 DTC retention benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC brands: 71.8% single purchase customer rate. Source: Multiple DTC retention benchmarks (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-once-buyers-2025
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<blockquote cite="https://lighthousedata.io/data/dtc-once-buyers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71.8%</strong> -- single purchase customer rate for DTC brands<br><small>Source: Multiple DTC retention benchmarks (2025) · <a href="https://lighthousedata.io/data/dtc-once-buyers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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