B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share confident tying media spend to business results for DTC marketers (2024)
81% of DTC marketers surveyed are confident in their ability to tie media spend to business results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Measured
Primary
Tier A
https://digitalmedianet.com/new-research-explores-how-dtc-ecommerce-brands-measure-performance-and-o… ↗
Source Article
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
New Research Explores How DTC Ecommerce Brands Measure Performance and Optimize Ad Spend
Majority of marketers still rely on flawed attribution methods and struggle to connect advertising to business results
AUSTIN, Texas–(BUSINESS WIRE)–#Apple—Measured, the leading spend optimization platform for D…
Original Research
Measured
· Original study ↗
Methodology
Survey of 300+ DTC marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC marketers: 81% share confident tying media spend to business results. Source: Measured (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-marketers-confident-media-spend-tie-2024
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<blockquote cite="https://lighthousedata.io/data/dtc-marketers-confident-media-spend-tie-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share confident tying media spend to business results for DTC marketers<br><small>Source: Measured (2024) · <a href="https://lighthousedata.io/data/dtc-marketers-confident-media-spend-tie-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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