B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.2x
5.2x -- ltv to cac ratio for DTC fashion category leaders (2026)
The LTV to CAC ratio at scale reaches 5.2:1 for DTC fashion category leaders.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.2x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Swell
Primary
Tier B
https://foundrycro.com/blog/dtc-fashion-marketing-benchmarks-2026/ ↗
Source Article
DTC Fashion Marketing Benchmarks 2026 + Calculator | Foundry CRO
The short version:
- Fashion DTC headline CAC ranges from $37 to $120 depending on brand maturity and channel mix; the more useful number is the return-adjusted true CAC (Swell, Ringly.io, Power Digital)
- Apparel return rates run 24 to 26% (Eightx 2026); swimwear and lingerie hit 30 to 50% (Loop Re…
Original Research
Swell
· Original study ↗
Methodology
Swell 2026 DTC report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC fashion category leaders: 5.2x ltv to cac ratio. Source: Swell (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-fashion-ltv-cac-leaders-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-fashion-ltv-cac-leaders-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.2x</strong> -- ltv to cac ratio for DTC fashion category leaders<br><small>Source: Swell (2026) · <a href="https://lighthousedata.io/data/dtc-fashion-ltv-cac-leaders-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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