B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
75%
75% -- customer churn rate after first order for DTC ecommerce brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klevu
Primary
Tier C
https://www.rh-hub.com/manufacturing-archive.html ↗
Source Article
Manufacturing
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Original Research
Klevu
· Original study ↗
Methodology
Range of 75-80% reported; midpoint used. Attributed to lack of valuable content, post-purchase personalization, and dirty data. No methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC ecommerce brands: 75% customer churn rate after first order. Source: Klevu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-customer-churn-after-first-order
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-customer-churn-after-first-order" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- customer churn rate after first order for DTC ecommerce brands<br><small>Source: Klevu (2025) · <a href="https://lighthousedata.io/data/dtc-customer-churn-after-first-order" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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