B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- dtc revenue decline rate for a company that stopped mailing catalogs (2025)
A company that abruptly stopped direct mail experienced a 70% drop in DTC revenue.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CohereOne
Primary
Tier B
https://live-cohereone.pantheonsite.io/when-a-company-stops-mailing-catalogs-the-risks-and-realities… ↗
Source Article
When a Company Stops Mailing Catalogs: The Risks and Realities of Going Cold Turkey - CohereOne
In today’s uncertainty, many companies are tempted to cut back on traditional marketing channels like direct mail, assuming that their online presence will seamlessly fill the gap. But for businesses in the direct-to-consumer (DTC) space, especially those with a history of catalog / print marketing,…
Original Research
CohereOne
· Original study ↗
Methodology
Single client case study cited by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
a company that stopped mailing catalogs: 70% dtc revenue decline rate. Source: CohereOne (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-catalog-stop-70-percent-drop
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<blockquote cite="https://lighthousedata.io/data/dtc-catalog-stop-70-percent-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- dtc revenue decline rate for a company that stopped mailing catalogs<br><small>Source: CohereOne (2025) · <a href="https://lighthousedata.io/data/dtc-catalog-stop-70-percent-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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