B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$150
$150 -- direct mail cost per acquisition for DTC (direct-to-consumer) brands (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$150
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Franklin Madison Direct
Primary
Tier A
https://franklinmadisondirect.com/articles/how-to-plan-your-direct-mail-budget/ ↗
Source Article
How to Plan Your Direct Mail Budget
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Blog
“Money, money, money—must be funny, in the marke…
Also cited by
Franklin Madison Direct
https://franklinmadisondirect.com/articles/how-to-plan-your-direct-mail-budget/
2026-09-20
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Applies to the 41% of DTC brands identified in the company's cited industry research as having an average direct mail CPA of $150.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC (direct-to-consumer) brands: $150 direct mail cost per acquisition. Source: Franklin Madison Direct (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-brands-average-direct-mail-cpa
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<blockquote cite="https://lighthousedata.io/data/dtc-brands-average-direct-mail-cpa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150</strong> -- direct mail cost per acquisition for DTC (direct-to-consumer) brands<br><small>Source: Franklin Madison Direct (2026) · <a href="https://lighthousedata.io/data/dtc-brands-average-direct-mail-cpa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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