B
Evidence Grade B
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Safe to Cite
Recent
10%
10% -- dtc beauty sales growth rate for US DTC beauty market (2025)
US direct-to-consumer (DTC) beauty sales declined by 10% year-over-year in 2025.
- fragrance products and clean/natural beauty formulas grew despite the overall slowdown
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Consumer Edge
Primary
Tier C
https://www.innacos.com/blog/private-label-body-care-products ↗
Source Article
Private Label Body Care Products: What New Brands Must Know — Innacos Labs
Private Label Body Care Products: What New Brands Must Know
Private label body care products are one of the most effective ways to sell in-demand cosmetics while keeping your costs low in 2026 and beyond.
However, it’s not the right strategy for every brand, and choosing it without understanding the…
Original Research
Consumer Edge
· Original study ↗
Methodology
Consumer Edge data reported by Prnewswire; cited secondhand by Innacos Labs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US DTC beauty market: 10% dtc beauty sales growth rate. Source: Consumer Edge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-beauty-sales-decline-us-2025
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<blockquote cite="https://lighthousedata.io/data/dtc-beauty-sales-decline-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- dtc beauty sales growth rate for US DTC beauty market<br><small>Source: Consumer Edge (2025) · <a href="https://lighthousedata.io/data/dtc-beauty-sales-decline-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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