B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24.7%
24.7% -- cac growth rate for DTC apparel (2025)
Customer acquisition cost (CAC) for DTC apparel grew by 24.7% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ringly.io
Primary
Tier B
https://foundrycro.com/blog/dtc-fashion-marketing-benchmarks-2026/ ↗
Source Article
DTC Fashion Marketing Benchmarks 2026 + Calculator | Foundry CRO
The short version:
- Fashion DTC headline CAC ranges from $37 to $120 depending on brand maturity and channel mix; the more useful number is the return-adjusted true CAC (Swell, Ringly.io, Power Digital)
- Apparel return rates run 24 to 26% (Eightx 2026); swimwear and lingerie hit 30 to 50% (Loop Re…
Original Research
Ringly.io
· Original study ↗
Methodology
Ringly.io 2026 analysis; also reports +222% over 8 years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC apparel: 24.7% cac growth rate. Source: Ringly.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-apparel-cac-inflation-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dtc-apparel-cac-inflation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.7%</strong> -- cac growth rate for DTC apparel<br><small>Source: Ringly.io (2025) · <a href="https://lighthousedata.io/data/dtc-apparel-cac-inflation-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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