B
Evidence Grade B
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Recent
69%
69% -- advertisers diversifying investments across platforms for DTC advertisers (2025)
69% of DTC advertisers are diversifying their investments across TikTok, Pinterest, Snapchat, and YouTube according to Motion's 2025 Creative Trends Report.
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Lighthouse Research Team
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Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Motion
Primary
Tier B
https://www.billionmonsters.com/lately/finding-winning-ads ↗
Source Article
Finding Winning Ads in 2026: Why High Volume Is Key — BILLIONMONSTERS — the in-house marketing agency for the aspirational.
Finding Winning Ads in 2026: Why High Volume Is Key
Top brands are producing 50-70 new ads per week on Meta alone. The era of scaling one or two high-performing creatives is over—today, the brands that win are those that master the volume game.
According to Motion’s 2025 Creative Trends Report, 71% …
Original Research
Motion
· Original study ↗
Methodology
Cited from Motion's 2025 Creative Trends Report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
DTC advertisers: 69% advertisers diversifying investments across platforms. Source: Motion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-advertisers-diversify-across-platforms-2025
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<blockquote cite="https://lighthousedata.io/data/dtc-advertisers-diversify-across-platforms-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- advertisers diversifying investments across platforms for DTC advertisers<br><small>Source: Motion (2025) · <a href="https://lighthousedata.io/data/dtc-advertisers-diversify-across-platforms-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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