B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

80%

80% -- impression share top position for DSA campaigns (Google Ads, automotive literature niche) (2024)

2024  · Marketing.link

Dynamic Search Ads (DSA) campaigns for an automotive literature e-commerce business achieved an average of 80% impression share in the top position within less than a month of launch.

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Lighthouse Research Team
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Source verified Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
DSA campaigns (Google Ads, automotive literature niche)
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Marketing.link Primary Tier B
https://marketing.link/cases/case-study-with-contextual-advertising-how-we-increased-roas-for-publis… ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Goggle Ads case: how we increased ROAS for publishing to 969%
969% INCREASED ROAS FOR PUBLISHING: GOOGLE ADS CASE STUDY A case study on how to achieve a ROAS of 969% or 160 sales per month in 7 months in a very specific field, like automotive literature. Client Our client is an official distributor of several publishing houses and sells professional automotive…
Original Research
Marketing.link · Original study ↗

Average impression share in top position within first month of DSA campaign launch

Methodology documented
IndustryAutomotive RegionGlobal RolePPC Specialist Channelpaid_ads
Plain Text
DSA campaigns (Google Ads, automotive literature niche): 80% impression share top position. Source: Marketing.link (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dsa-impression-share-80-top
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<blockquote cite="https://lighthousedata.io/data/dsa-impression-share-80-top" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- impression share top position for DSA campaigns (Google Ads, automotive literature niche)<br><small>Source: Marketing.link (2024) · <a href="https://lighthousedata.io/data/dsa-impression-share-80-top" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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