B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- engagement improvement rate for Top-five US healthcare payer (ACA new member welcome campaigns) (2025)
The payer achieved a 55% improvement in engagement for ACA new member welcome outreach compared to typical outbound dials.
- Baseline comparison is against a typical response rate for unknown number outbound dials
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Drips
Primary
Tier B
https://drips.com/case-studies/how-a-top-five-healthcare-payer-reimagined-new-member-education ↗
Source Article
New Member Education Case Study | Drips
- Drips helped a top-five healthcare payer educate new ACA members about plan benefits and limitations before dissatisfaction escalated.
- Conversational outreach answered member questions, surfaced pain points, and scheduled agent calls when members needed a different plan.
- The payer improved eng…
Original Research
Drips
· Original study ↗
Methodology
Vendor case study; single-client campaign outcome measured against typical unknown-number outbound dial response rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-five US healthcare payer (ACA new member welcome campaigns): 55% engagement improvement rate. Source: Drips (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drips-healthcare-payer-engagement-improvement-55
HTML Embed
<blockquote cite="https://lighthousedata.io/data/drips-healthcare-payer-engagement-improvement-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- engagement improvement rate for Top-five US healthcare payer (ACA new member welcome campaigns)<br><small>Source: Drips (2025) · <a href="https://lighthousedata.io/data/drips-healthcare-payer-engagement-improvement-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.