B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- social conversation lift for Netflix Drink Masters show (2023)
Netflix's Drink Masters generated at least 40% more social conversations compared to similar shows on Netflix.
- The increase is stated as 'at least 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pernod Ricard
Primary
Tier B
https://www.thequirksevent.com/london-2023/sessions/beyond-kpis-monitoring-how-pernod-ricard-leverag… ↗
Source Article
Beyond KPI’s monitoring: How Pernod Ricard leverages social listening in a consumer-centric strategy - The Quirks Event
Room 1 | 2:30 pm - 3:00 pm | Wednesday, May 3, 2023
At Pernod Ricard, social listening is at the heart of our consumer centric strategy.
In order to follow the evolution of the performance of our brands and products online, seven brand companies and more than 24 markets monitor closely Radarly to de…
Original Research
Pernod Ricard
· Original study ↗
Methodology
Social listening analysis via Radarly by Pernod Ricard
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix Drink Masters show: 40% social conversation lift. Source: Pernod Ricard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drink-masters-conversation-lift-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/drink-masters-conversation-lift-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- social conversation lift for Netflix Drink Masters show<br><small>Source: Pernod Ricard (2023) · <a href="https://lighthousedata.io/data/drink-masters-conversation-lift-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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