B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- viewership growth rate for DP World ILT20 S2 (2024-01)
DP World ILT20 Season 2 saw a 12% increase in viewership compared to last year among Males 15+ in India Urban in its opening week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZEE Entertainment Enterprises Limited
Primary
Tier B
https://mediabrief.com/dp-world-ilt20-s2-reach-113-mn-opening-week/ ↗
Source Article
DP World ILT20 S2 records reach of 113 million in its opening week › Mediabrief.com
Season 2 of DP World ILT20 has generated strong response amongst the core cricket cohort – Males 15+ India Urban has recorded an uptick by 12% as compared to last year
Viewership in NCCS AB viewers up by 16% (15+ AB; India Urban)
ZEE Entertainment Enterprises Limited (ZEEL) announced the viewership …
Original Research
ZEE Entertainment Enterprises Limited
· Original study ↗
Methodology
Among males 15+ in India's urban audiences (15+; India Urban)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DP World ILT20 S2: 12% viewership growth rate. Source: ZEE Entertainment Enterprises Limited (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dp-world-ilt20-s2-viewership-up-12-india-urban
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<blockquote cite="https://lighthousedata.io/data/dp-world-ilt20-s2-viewership-up-12-india-urban" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- viewership growth rate for DP World ILT20 S2<br><small>Source: ZEE Entertainment Enterprises Limited (2024-01) · <a href="https://lighthousedata.io/data/dp-world-ilt20-s2-viewership-up-12-india-urban" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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