B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70.8%
70.8% -- hosts tracking engagement for podcast hosts (2026)
70.8% of podcast hosts track engagement.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
861
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outcomes Rocket
Primary
Tier B
https://www.outcomesrocket.com/insights/downloads-are-vanity-contacts-and-contracts-are-sanity ↗
Source Article
Downloads Are Vanity. Contacts and Contracts Are Sanity.
Downloads Are Vanity. Contacts and Contracts Are Sanity.
We surveyed 861 marketing and PR pros with Health Podcast Library. Three numbers should stop you cold:
- 45.8% of non-hosts say they don't believe podcasts work. Not budget. Not talent. Belief.
- 70.8% of hosts track engagement. Only 16.8% tra…
Original Research
Outcomes Rocket
· Original study ↗
Methodology
Survey of marketing and PR pros with Health Podcast Library
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast hosts: 70.8% hosts tracking engagement. Source: Outcomes Rocket (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/downloads-are-vanity-contacts-and-contracts-are-sanity-2
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<blockquote cite="https://lighthousedata.io/data/downloads-are-vanity-contacts-and-contracts-are-sanity-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.8%</strong> -- hosts tracking engagement for podcast hosts<br><small>Source: Outcomes Rocket (2026) · <a href="https://lighthousedata.io/data/downloads-are-vanity-contacts-and-contracts-are-sanity-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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