B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
115,500,000
115,500,000 -- organic video views for Dove Toxic Influence campaign (2023)
The Dove Toxic Influence campaign garnered 115.5 million organic views.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
115,500,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dove / Ogilvy
Primary
Tier B
https://campaignsoftheworld.com/film-and-video/dove-toxic-influence/ ↗
Source Article
Toxic Influence: Dove’s Deepfake Love Exposes Beauty’s Dark Side
Toxic Influence uncover the alarming truth: Two in three girls spend more time on social media than with friends. Dive into the impact of toxic beauty trends and a revolutionary deepfake campaign by Dove to protect our daughters.
In today’s digital age, social media has become an integral part of yo…
Original Research
Dove / Ogilvy
· Original study ↗
Methodology
Campaign performance reported by agency/publisher; organic (non-paid) views across social platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove Toxic Influence campaign: 115,500,000 organic video views. Source: Dove / Ogilvy (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-toxic-influence-organic-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dove-toxic-influence-organic-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>115,500,000</strong> -- organic video views for Dove Toxic Influence campaign<br><small>Source: Dove / Ogilvy (2023) · <a href="https://lighthousedata.io/data/dove-toxic-influence-organic-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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