B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- social share of voice for Dove (Super Bowl weekend) (2025)
Dove achieved 23% social share-of-voice during Super Bowl weekend, outperforming all category peers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internationalist Awards
Primary
Tier B
https://www.internationalist-awards.world/doves-born-to-run-turns-super-bowl-spotlight-into-a-confid… ↗
Source Article
Dove’s ‘Born to Run’ Turns Super Bowl Spotlight into a Confidence Boost for Girls in Sport
Dove – Born to Run (Global/USA)
Partnered with Nike and athletes to keep girls in sports by tackling body confidence dropouts at puberty.
Submitted by Mindshare | WPP Media
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
Dove’s “Born to Run” turned the spotlight …
Original Research
Internationalist Awards
· Original study ↗
Methodology
Campaign social listening metric reported in winner's citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove (Super Bowl weekend): 23% social share of voice. Source: Internationalist Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-super-bowl-social-share-of-voice-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dove-super-bowl-social-share-of-voice-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- social share of voice for Dove (Super Bowl weekend)<br><small>Source: Internationalist Awards (2025) · <a href="https://lighthousedata.io/data/dove-super-bowl-social-share-of-voice-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.