B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
195,000,000
195,000,000 -- campaign video views for Dove (Initiative campaign 'Real Textures') (2024)
The Initiative campaign 'Real Textures' for Dove received more than 195 million views.
- Source states 'more than +195 million views'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
195,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IPG Mediabrands / Initiative
Primary
Tier B
https://amagroup.net/um-named-for-global-media-network-of-the-year-2024/ ↗
Source Article
UM named for Global Media Network of the Year 2024 Ama Group
Original Research
IPG Mediabrands / Initiative
· Original study ↗
Methodology
Campaign reach reported by IPG Mediabrands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove (Initiative campaign 'Real Textures'): 195,000,000 campaign video views. Source: IPG Mediabrands / Initiative (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-real-textures-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dove-real-textures-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>195,000,000</strong> -- campaign video views for Dove (Initiative campaign 'Real Textures')<br><small>Source: IPG Mediabrands / Initiative (2024) · <a href="https://lighthousedata.io/data/dove-real-textures-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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