B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75,000,000
75,000,000 -- campaign reach for Dove Injectable Billboard campaign (2023)
Over 75 million people were reached with content from the Dove Injectable Billboard campaign.
- Described in source as 'over 75 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dove Canada
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2024/?e=181168&n=Injectable+Billboard ↗
Source Article
2024 Winner
Original Research
Dove Canada
· Original study ↗
Methodology
Campaign-reported reach across social and digital channels
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove Injectable Billboard campaign: 75,000,000 campaign reach. Source: Dove Canada (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-campaign-reach-75-million
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dove-campaign-reach-75-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75,000,000</strong> -- campaign reach for Dove Injectable Billboard campaign<br><small>Source: Dove Canada (2023) · <a href="https://lighthousedata.io/data/dove-campaign-reach-75-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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