B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15
15 -- brand affinity uplift for Dove (Unilever) (2021)
An Omnibus study in Canada showed a +15 point increase in Brand Affinity for Dove following the Courage is Beautiful campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15
Unit
Score
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unilever (Dove)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=120583&w=Courage+is+Beautiful ↗
Source Article
2021 Winner
Original Research
Unilever (Dove)
· Original study ↗
Methodology
Omnibus survey in Canada
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove (Unilever): 15 brand affinity uplift. Source: Unilever (Dove) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-brand-affinity-uplift-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dove-brand-affinity-uplift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15</strong> -- brand affinity uplift for Dove (Unilever)<br><small>Source: Unilever (Dove) (2021) · <a href="https://lighthousedata.io/data/dove-brand-affinity-uplift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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