B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

72%

72% -- brand affinity uplift for Brands communicating in the user's language (2026)

Name: Brand Affinity Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · CSA Research

Brands communicating in the language of the user generate up to 72% more affinity.

Represents an 'up to' maximum figure
Secondary citation of CSA Research with methodology not detailed in the article

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Attribution: CSA Research View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2026

Entity

Brands communicating in the user's language

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CSA Research Primary Tier C

https://agenciakarmina.com/en/blog/digital-marketing-in-catalan/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

The power of digital marketing in Catalan

Original Research

CSA Research · Original study ↗

Methodology

Cited from CSA Research; methodology not stated in article

Methodology documented

Segmentation

IndustryMedia RegionEMEA RoleAll marketers Channelmulti-channel

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Plain Text

Brands communicating in the user's language: 72% brand affinity uplift. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-language-affinity-csa

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<blockquote cite="https://lighthousedata.io/data/native-language-affinity-csa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- brand affinity uplift for Brands communicating in the user's language<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/native-language-affinity-csa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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