B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- dooh visitor purchase rate for consumers who visited a business after seeing DOOH ad with directions (2025)
Among consumers who visited a business after noticing a DOOH ad with directions, 93% made a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll
Primary
Tier C
https://qa.outfront.dev/blog/ooh-faq-programmatic-digital-out-of-home ↗
Source Article
OOH FAQ: Programmatic Digital Out of Home | Brand Central Station | OUTFRONT
OOH FAQ: Programmatic Digital Out of Home
April 17, 2025
If you work for an agency or as a brand marketer, it’s likely that you eat, breathe, and sleep programmatic. But imagine you’re a small business owner dipping your toe in for the first time – DSP, SSP, PMP, RTB, OMG! You can see how it might b…
Original Research
The Harris Poll
· Original study ↗
Methodology
Cited by OUTFRONT blog; source The Harris Poll
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers who visited a business after seeing DOOH ad with directions: 93% dooh visitor purchase rate. Source: The Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-visitor-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dooh-visitor-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- dooh visitor purchase rate for consumers who visited a business after seeing DOOH ad with directions<br><small>Source: The Harris Poll (2025) · <a href="https://lighthousedata.io/data/dooh-visitor-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.