B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
24%
24% -- revenue growth rate for US digital out-of-home advertising market (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Magna and OAAA
Primary
Tier A
https://www.adomni.com/cms/ooh-takes-the-lead-as-fastest-growing-medium-of-2023 ↗
Source Article
OOH Takes the Lead as Fastest Growing Medium of 2023
OOH Takes the Lead as Fastest Growing Medium of 2023
Published: April 6, 2023
Magna and OAAA have independently reported that out-of-home (OOH) advertising is the most rapidly expanding medium of the year! Let’s explore the essential discoveries of this amazing OOH research:
OOH market trends
OOH ad…
Original Research
Magna and OAAA
· Original study ↗
Methodology
Official industry report by Magna and OAAA
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US digital out-of-home advertising market: 24% revenue growth rate. Source: Magna and OAAA (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-growth-rate-2022
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<blockquote cite="https://lighthousedata.io/data/dooh-growth-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- revenue growth rate for US digital out-of-home advertising market<br><small>Source: Magna and OAAA (2022) · <a href="https://lighthousedata.io/data/dooh-growth-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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